CHINA TOPIX

Updated 2:12 PM EST, Wed, Jan 29, 2020

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Demand for Bottles of Fresh Air Rises in China as Pollution Worsens

Yellow Alert For Air Pollution In Beijing

(Photo : ChinaFotoPress/ChinaFotoPress via Getty Images) China's demand for bottled fresh air rises as the air pollution gets worse.

China's demand for bottles of fresh air has soared high as the air pollution crisis continues.

According to the Daily Mail, since a red alert was issued due to pollution in Beijing, sales of the Vitality Air brand of fresh Canadian bottled air has skyrocketed.

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Harrison Wang, Vitality Air's China representative, said that it has been a “wild ride” for them since they started selling the bottled air product more than a month ago. He said that once their website was up and running, and the product was listed in online shopping website Taobao, they sold out very quickly.

Vitality Air was founded by Moses Lam and Troy Paquette just last year. The company says that it works hard to provide clean and fresh air and oxygen, which isn't always available.

The air found in the bottles come from the rocky mountains in Alberta, Canada. The cans are filled with fresh air through compression, using pure revitalising air – something not found in Beijing when air pollution becomes dense.

In their website, Vitality Air said that the bottled fresh air does not only help people breathe clean air, but it also helps deal with hangovers, in improving alertness, and in work outs.

Wang explained that the company had already sold out its first shipment of 500 bottles of fresh air. They are expecting another 700 bottles in the next two weeks.

He said that many people are waiting for the said shipments, not for consumption, but to be distributors.

Wang added that they are surprised by the spending power that Chinese consumers have, and are thus working hard to meet demands.

'We know the demand is big so we are being reactive instead of proactive, and doing our best to accommodate for the market needs and demands,' he said.

Beijing issued the red alert December 7. At the time, PM 2.5 levels exceeded 900 micrograms per cubic meter. The current air pollution is so bad that the capital had to shut down schools and construction works, while at the same time, telling people to stay indoors. The red alert has since been lifted.

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