|Phenny Lynn Palec |||Feb 20, 2016 02:39 PM EST|
(Photo : Reuters) Facebook is allegedly planning to start allowing companies send ads to users via its Messenger app.
A leaked document has revealed that social networking giant Facebook is planning to introduce ads on its messaging platform, Messenger. The document said that users, who voluntarily chat with a company via Facebook Messenger, will give the company permission to them send spam contents. Although Facebook is yet to confirm this, rumors indicate that the feature will be rolled out as early as April.
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The document was picked up and was first reported by Tech Crunch. The report claims that once the new feature rolls out, businesses will be able send ads to users through the private message feature of Messenger. But in order for businesses to do so, users must first engage them in a conversation.
A Facebook spokesperson told Tech Crunch, "We don't comment on rumor or speculation. That said, our aim with Messenger is to create a high quality, engaging experience for 800 million people around the world, and that includes ensuring people do not experience unwanted messages of any type."
Facebook is also planning to introduce a new feature that works as a hyperlink for directly sending a message to a specific company. An example provided by Engadget shows that the link "fb.com/msg/facebook" will lead to a messaging thread for Facebook's fan page.
It appears that Facebook has been busy upgrading the Messenger app. Messenger started out as a messaging app for Facebook, but it has transformed into a platform of its own.
Now, Facebook Messenger users can play a wide selection of games on like platform like chess. Ride-sharing company Uber has also integrated its service on Messenger in order to provide users with an easy way to get from one place to another.
With all these features already in place, the rumor about ads being integrated into Messenger does not come as a surprise to the tech community.
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