Cheetah Mobile Inc, a leading Beijing-based internet company, is turning its focus to content-driven business, following the acquisition of media app operator News Republic in the second quarter. Cheetah Mobile is known for making security-based value added apps such as Battery Doctor, Clean Master, Duba Anti-virus.  

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The South China Morning Post reported that acquisition of News Republic comes amid the company's recent struggle to boost its advertising revenue. Kingsoft Corp, a majority stake holder in Cheetah Mobile, said last week that its subsidiary company is looking to grow its content portfolio to offset the drop in advertising revenue from third-party advertisement platforms.        

Experts have described latest acquisition as Cheetah Mobile's biggest bet till date. Cheetah Mobile's last the acquisition was QuickPic Gallery in 2015     

"This is a huge step for us," Chief Technology Officer Charles Fan Chenggong told the South China Morning Post. "We can potentially reshape the news industry by introducing a strong, artificial intelligence-driven, personal news delivery service."               

Cheetah Mobile's big data analytics chief said that the company aims to further boost the user base of News Republic and make it the number one news app globally.

News Republic is a leading news app that can be downloaded from Google's Play Store and Apple's I Tunes. It offers news in 37 different languages and provides access to articles from top news sites including CNN, Sina Corp, Reuters, Bloomberg, and the Financial Times.   

Tagscheetah mobile, china, Mobile Tech Companies in China, News Republic