DreamWorks Animation's 'Trolls' to Debut in China Ahead of U.S.
DreamWorks Animation's upcoming film Trolls will be released in China on Oct. 28, ahead of its U.S. launch on Nov. 4.
"China has long been an incredibly important and fiercely loyal market for DreamWorks Animation and we're thrilled to open Trolls on a perfect date in the thick of our global rollout," Bonnie Arnold and Mireille Soria, co-presidents of Feature Film Animation of DreamWorks Animation.
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The film, which is based on the famous line of toys known for its brightly colored updo, will be locally distributed by DreamWorks Animation's joint venture partner Oriental DreamWorks, the Wrap reported.
"Oriental DreamWorks continues to be an invaluable partner to us, exemplified by the record-breaking opening for Kung Fu Panda 3 in China and we look forward to continuing that partnership momentum with Trolls in October," they added.
In response, Melissa Cobb, Oriental DreamWorks' Head of Studio and Chief Creative Officer, said "Trolls combines amazing artistry and humor with a universal theme of happiness that will resonate Chinese audiences... We feel that we have a fantastic release date, which perfectly positions us for continued success in the marketplace."
From the creators of Shrek, Trolls is a tale about the search for happiness and how far people are willing to go to attain it, told through the colorful, wondrous world inhabited by overly optimistic Trolls, who constantly sing and dance.
Leading the cast is nine-time Grammy and four-time Emmy Award winner Justin Timberlake together with Pitch Perfect star Anna Kendrick, The Late Late Show host James Corden, comedian and Russel Brand. It will also feature five original songs by Timberlake and other soundtracks by Kendrick, Ariana Grande, and Gwen Stefani.