|Girish Shetti |||Apr 09, 2017 07:17 AM EDT|
(Photo : Getty Images. ) U.S. auto giant Ford motor is set to introduce its blockbuster F-series pickup trucks in China next year.
U.S. auto giant Ford Motor is set to unveil its best seller F-series pickup trucks for the Chinese market in 2018. With this move, Ford is apparently trying to cash in on the Chinese government's recent relaxation on the use of pickup trucks in urban areas across the country.
The auto giant will enter the unexplored segment of pickup cars with the Raptor F150 series, which is its most basic model in the highly successful F-series model. The company will make more announcements about the model including its price at a special event in Shanghai on Saturday. It will also hand over the first F150 model to a customer during the special event.
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Ford's decision to launch its F-series trucks in China comes at a time when wealthy Chinese are looking to buy larger cars. However, the auto company may face a challenge in changing the stereotypical notion among Chinese customers that pickup trucks are not exactly luxury cars or SUV.
The U.S. auto giant has tasted a fair amount of success in the world's largest auto market, with the company and its joint venture managing to sell 1.27 million vehicles in the country last year. However, it managed to import fewer vehicles in China in 2016 than in 2015.
Last month, the Detroit-based company announced that it would set up a factory in China to manufacture the all-new SUV brand Lincoln. The luxury brand is a big hit in the Chinese market after its sales touched a new high last year.
However, at the moment, Ford has no plans of locally manufacturing its F-series trucks in China. All the models will be imported mostly from America, where all F series models have achieved resounding success over three decades.
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