|David Curry |||Oct 28, 2014 11:38 AM EDT|
YouTube has been trying to bring paid channels onto the video service for a few years now, but all of its attempts have failed, either because YouTubers didn't partner or viewers weren't interested in paying a lump sum for content.
YouTube CEO Susan Wojcicki believes the next attempt at paid channels will work, offering an ad-free subscription service. It is reported to work with YouTube Music Pass, which will allow users to have ad-free music on their phone, similar to Spotify.
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At the Re/Code conference, Wojcicki said around half of all YouTube videos are watched on a mobile device. Most music channels now post songs that regularly get millions of views, but this could be expanded, if users were able to stream the music and turn their phone off.
Currently, YouTube does not allow users to lock their phone and continue listening to the video. This makes listening to podcasts and music hard on YouTube, because the user has to keep the phone unlocked and the YouTube app on.
Making YouTube ad-free might perk some users to buy the monthly subscription, but Wojcicki did not say if this subscription service would be for a channel, network or the entirety of YouTube.
Currently, Twitch.TV offers $4.99 subscriptions for a channel, allowing viewers to subscribe and gain perks like chat emoticons, no-ads and priority in games. Spotify offers a completely different model, opening their whole library to users for $10 per month.
YouTubers might be interested in a small subscription fee for the removal of ads. If a user runs AdBlock, they're contributing nothing to the YouTuber or YouTube, but with a $2.99 or $4.99 a month subscription, they're paying more to the YouTuber than they would be with advertisements running.
The problem comes when YouTube looks at its rather large collection of music videos. If it wants to create YouTube Music Pass, alongside a subscription service for channels, some independent music channels may feel like they're getting a worse deal - especially channels like Majestic and Proximity, which upload a lot of content from different artists.
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