Updated 11:29 AM EDT, Tue, Jun 16, 2020

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iPhone 6 And iPhone 6 Plus Cannibalizing iPad Reading Market


(Photo : Pocket) Apple's iPhone 6 and iPhone 6 Plus might be cannibalizing the iPad market when it comes to reading and other tasks, a new report suggests.

Apple might be cannibalizing its own market once again, this time the iPhone 6 and iPhone 6 Plus appear to be taking precedence over user's iPads for reading and other tasks.

Reading and video app Pocket has published a report showing that the iPhone 6 and iPhone 6 Plus do take more share on the app, compared to the previous iPhone 5S.

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The larger screen size, going from 4-inches to 4.7 and 5.5-inches, has made it possible to read text and watch videos a lot easier on the iPhone 6 and iPhone 6 Plus.

The report includes all users who own an iPhone and iPad. The previous iPhone 5S had a 55/45 split, but the new iPhone 6 darts up to 72/28 and the iPhone 6 Plus is even higher at 80/20 split.

Pocket is used to save articles, videos and other content from the Web for later. Users then go to the Pocket app to read or watch whatever they have saved. Pocket is the most popular app using the save-for-later function, with millions of active users.

The report does issue a warning before making assumptions - this could simply be the excitement of a new product - the numbers may come back down to almost level by the end of the year.

However, the iPad is seeing less growth, with straight four quarter decline in sales this year. Part of the decline has to do with iPad users holding on to their old device for longer than anticipated, making the market already oversaturated with 200 million iPads sold.

The iPhone 6 Plus is an excellent reading device as 5.5-inches, only 2.4-inches smaller than the iPad Mini. Most users - especially in Asia - have swapped their tablet for a phablet, providing the function of a phone with the form factor of a small tablet.

It is surprising however that the iPhone 6 almost shares the same split in users at 72/28. The 4.7-inch screen is not that large - compared to other Android devices on the market.

Apple announced the iPad Air 2 and iPad Mini 3 this year, but to limited excitement. Most found the new iPads to be small iterations to their predecessors, lacking in quality new features.

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