Android Hits 384 Million Active Users in China
There are currently 384 million active Android devices in China, according to a new report released by Baidu.
The last update on Android's active user base in China came from Baidu in the third quarter of 2013. In just one year, Android has increased its user base by 114 million.
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Baidu is a more useful source than Google when it comes to Chinese activations. Google uses the Google Play Store to count activations, but most users in China use third-party apps stores because Google Play is blocked in China. Baidu takes the number of unique users on a variety of apps, a much smarter way to count activations.
To put this in perspective, Android currently has 1.1 billion total active users, which means China's nearly 400 million users account for more than one-third of all Android users worldwide.
The massive growth comes from Xiaomi's incredible success in the region, selling 15.7 million units in the third quarter of 2013, most of which was in Mainland China. Huawei, Lenovo and ZTE also sell millions of Android smartphones in China every year.
China's online footprint is over 600 million right now and by 2015 is expected to be 800 million. Considering Apple has sold over 30 million iPhones in the region in the third quarter of 2014, it is possible over 75 percent of Chinese online users also own a mobile.
It is concerning for Google, after backing out of China in 2011 due to censorship. The company now misses out on billions every year, due to the heavy bans on most services.
However, without the lockdown from Google various internet companies have become successful, including a few third-party apps stores. It has also allowed companies like Baidu, Xiaomi and Tencent to tap into the core of Android, creating new experiences.
China is nearing smartphone market saturation and it looks like the market will slow to a halt by 2018. India looks to be the new place for mobile development and Google is investing billions into Android One, to make sure they grab the market early.