Chinese video giant LeTV has been expanding into a wide range of technology sectors, including smart TVs, smart cars and smartphones.

The Le 1 and Le 1 Pro are the first smartphones from LeTV featuring some hefty specifications and Android Lollipop. The smartphone will be fitted with a Qualcomm Snapdragon 810 processor, 3 GB of RAM, a 21 MP camera, a USB-C connector and some "innovative" audio components.

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It looks similar to the HTC One or iPhone 6, which is quite ironic given LeTV CEO Jia Yueting recently compared Apple to Hitler's Nazi Party. That was about the operating system and app store though, and not the design of the smartphone.

Even though this is an interesting device, what's more interesting is the price at $250 for the Le 1 and $416 for the Le 1 Pro. It will also launch in both Mainland China and North America, unlike other providers from China that have not tried the U.S. market.

It's clear LeTV wants to be integrated in both the U.S. and Chinese technology market. It has set-up in Redwood City, California, just up the road from Palo Alto where the acclaimed Nazi Party of technology, Apple, resides.

LeTV is not just bringing the smartphones over to the U.S., it has plans to launch a video service similar to Netflix, first to Chinese audiences living in the U.S. It will work with studios in Hollywood to add more content at a later date, potentially another competitor for Netflix to fight against.

Smart TVs are not in the discussion right now, but we bet LeTV is working on bringing those televisions to the U.S. as well. The smart car might have to wait, however, as the U.S. continues to add regulations against self-driving vehicles.

Even though LeTV has found success in the services market in China, there is no promise it will get back its early investment in the U.S. Lenovo, Huawei and HTC have all learned the hard way when it comes to the U.S. market, you're not to trust it and not to ever think you're in charge of what customers buy.

Apple is currently on a home run with the iPhone 6 and 6 Plus. In the U.S., it continues to dominate mobile sales while Samsung, Motorola and HTC fight for the scraps.

LeTV, an outsider, stands even less of a chance at success, especially with the more well known Chinese smartphone maker, Xiaomi, is looking to expand next year.

TagsLeTV