Italian Serie A team Inter Milan FC has reportedly partnered with Le Sports, the sports arm of Chinese entertainment company LeTV, one of the country's largest online video firms, to bring exclusive content from the club's television channel in Italy to the audience of mainland China.

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The deal is set to cover a period of two years, expiring in 2018, and is said to be spanning "website and mobile" coverage of I Nerazzurri games and behind the scenes, including "club TV channel mix of match re-runs and highlights, coach and player interviews, and documentaries", as reported by Inside World Football.

The report also noted that Le Sports will be allowed to produce "a limited amount of local content" that mentions or is significant to Inter.

"This new partnership with Le Sports is a major step for Inter in China," Internazionale CEO Michael Bolingbroke said, as per Sports Pro Media. "It allows us to deliver action from all of our matches, plus other exclusive behind the scenes club content, and engage fully with our ever increasing Chinese fan base."

"The broadcasting of Inter Channel across all Le Sports platforms will bring the experience of following Inter that much closer to our Chinese followers while at the same time helping to build the Inter brand," he added.

Meanwhile, Le Sports CEO Lei Zhenjian also affirmed Bolingbroke and the said partnership, saying that it would "greatly boost the influence of both the club and Serie A in China".

A number of world-class European clubs have partnered with different media and broadcasting outlets in the far eastern nation these past few months in an effort to expand their fan base and build their brand in the potentially highly lucrative and vast Chinese market.

Some of these well-known football teams are the English Premier League's Arsenal FC, who recently partnered with CCTV Sports for exclusive broadcast rights, and Manchester United FC, who also recently had a TV deal with Sina Sports to distribute exclusive content in the country.

TagsChina sports, China Football, Arsenal FC, Letv sports